Job Description

About Encore Enterprises:

Founded in 1999, Encore Enterprises is an alternative investment company headquartered in the Dallas-Fort Worth Metroplex. Our portfolio spans multiple sectors, including hospitality, multifamily housing, retail, office spaces, and operating companies in the medical, dental, and restaurant industries. We pride ourselves on a disciplined, research-driven investment approach and a commitment to operational excellence across all divisions.

Position Overview:

We are seeking an experienced and dynamic Chief Marketing Officer (CMO) to lead and oversee the marketing strategies across all sectors of Encore Enterprises. The ideal candidate will be a strategic thinker with a proven track record in multi-sector marketing, capable of driving brand growth, enhancing market presence, and leading a diverse team of marketing professionals.

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with Encore's overall business objectives and diverse portfolio.
• Brand Management: Oversee the development and execution of branding initiatives to enhance brand equity and recognition across all sectors.
• Market Research: Conduct thorough market analysis to identify trends, opportunities, and competitive landscape insights to inform marketing strategies.
• Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence, collaboration, and continuous improvement.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve strategic goals.
• Cross-Functional Collaboration: Work closely with other departments, including Sales, Operations, and Finance, to ensure a unified approach to customer engagement and business development.
• Digital Marketing: Oversee the development and implementation of digital marketing strategies to enhance online presence and engagement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior leadership role overseeing multiple sectors.
• Proven experience in developing and executing successful marketing strategies in diverse industries, including real estate, hospitality, medical, dental, and restaurants.
• Strong analytical skills with the ability to interpret market data and translate it into actionable strategies.
• Excellent leadership and team management skills, with a track record of building and leading high-performing teams.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment.

Key Qualities:

• Detail-Oriented: Meticulous attention to detail, ensuring accuracy and consistency across all marketing initiatives.
• Strategic Thinker: Ability to think critically and strategically, anticipating market trends and positioning the company for success.
• Innovative: A creative mindset with a willingness to explore new ideas and approaches to drive brand growth and engagement.
• Adaptable: Flexibility to navigate and lead through change, managing multiple sectors with varying market dynamics.

First 30 Days Outline:

1. Onboarding and Orientation:
   • Meet with the executive leadership team to understand Encore's vision, mission, and strategic goals.
   • Familiarize yourself with Encore's portfolio, including key projects, assets, and market positions across all sectors.
2. Team Assessment:
   • Conduct one-on-one meetings with marketing team members to assess current capabilities, ongoing projects, and areas for development.
   • Evaluate existing marketing processes, tools, and strategies to identify strengths and opportunities for improvement.
3. Market Analysis:
   • Review current market research and data to gain insights into industry trends, competitor activities, and customer behaviors in each sector.
   • Identify key market opportunities and challenges specific to Encore's diverse portfolio.
4. Strategic Planning:
   • Begin formulating a comprehensive marketing strategy that aligns with Encore's business objectives and leverages identified market opportunities.
   • Set clear, measurable goals for the marketing team, establishing key performance indicators (KPIs) to track progress.
5. Stakeholder Engagement:
   • Establish strong working relationships with cross-functional leaders to ensure alignment and collaboration on marketing initiatives.
   • Engage with external partners, agencies, and vendors to assess current collaborations and explore new opportunities.
6. Quick Wins:
   • Identify and implement immediate improvements or initiatives that can deliver quick, impactful results, building momentum and demonstrating leadership.

This role offers a unique opportunity to lead the marketing efforts of a dynamic and diversified company, driving growth and innovation across multiple sectors. If you are a strategic, detail-oriented marketing leader with a passion for excellence, we invite you to apply.

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